Go Beyond Our Walls
To protect and affirm our historic and cultural roots, and create more cultural awareness, greater business opportunities and economic growth, The Wing has been growing our guided neighborhood tours. Our ongoing Touch of Chinatown, Taste of Chinatown and Bruce Lee’s Chinatown neighborhood tours are joined with three specialty tours (Bitter and Sweet, Songs of Willow Frost and Chiyo’s Garden) and four seasonal tasting tours (Twilight Noodle Slurp (fall), International Dumpling Crawl (winter), Not Just Tofu (spring), and Game Day BBQ (summer)). The tours include over 50 Chinatown-International District business and cultural organization partners, resulting in a 14% increase in visitors to the neighborhood from 2013 to 2015 through The Wing.
Our strategies for neighborhood engagement are rooted in long-term relationships of trust that are mutually beneficial and focused on increasing customers and revenue. We build on existing neighborhood assets, identify the unique, distinct qualities that visitors can experience best in our neighborhood, and pilot, adjust and build initiatives over time, always in the spirit of listening and responding.
Some steps we take to go beyond our walls include:
· Getting to know business owners and their stories
· Joining neighborhood advocacy efforts
· Bringing direct customers to the businesses